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News e-commerce

How e-tailers prepare Christmas
Number of e-merchants realize an important part of Christmas in their turnover. They therefore give special attention to the preparation of this period. Pixmania example, the month of December represents 17-20% of annual turnover, the average basket staying at the same level as during the year, around 200 euros HT. Yves Rocher 30% realized in December online sales are additional to a normal month. As for seasonal sectors such as toys, the importance of Christmas and New Year is crucial. Thus, the months of November and December represent 70% of online sales of toys King, with a "continuous spike" between November 15 and December 15.

Author:
http://www.journaldunet.com

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http://www.ecommercemag.fr/Actualites/1

Interactive Marketing> Online Advertising

Lavazza is investing in the social Web

By François DESCHAMPS, 10/11/2010

brand of coffee has begun reinforcing its presence on the social Web, with We Are the agency office.

Talking with customers is critical for brands. Lavazza brand is well aware, and follows this trend by strengthening its strategy of community web presence. For this, she told the agency We Are Social care implement concrete actions. In this approach, the agency held the weekend of 6 November 1 campaign digital influence from thirty bloggers gastronomy, lifestyle, fashion and design to introduce the capsule system espresso brand, "A modo mio " ("On my way" in French).

Author:

http://www.ecommercemag.fr

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http://fr.wikipedia.org/wiki/Commerce_% C3% A9lectronique

The e-commerce or online sales , refers to the exchange of goods and services between two entities on computer networks, including Internet . Industry professionals gathered at the federation of electronic commerce and distance selling.


electronic commerce (e-commerce in English) refers to the exchange of goods and services between two entities over computer networks, including the Internet. It represents a market of over 16 billion euros of sales in France alone.

can be distinguished:

* The electronic exchange between companies, often called B2B (pronounced bi-tu-bi), the acronym for Business to Business

* E-commerce for the consumer, or B2C (pronounced bi-tu-it ), the acronym for Business to consumer. These websites merchant type teleshopping.

* Electronic commerce between individuals, or C2C (pronounced it-tu-it), the acronym for Consumer-to-consumer. These are websites for sale by owner.

* Electronic exchange between a company and its employees, often called Intranet or B2E (pronounced bi-tu-i), the acronym for Business to employee

* Electronic exchange between private companies and government, often called B2G (pronounced bi-tu- dgi), the acronym of Business to Government

Author: http://fr.wikipedia.org

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